Daily Takedown

Search and Destroy

Did you mean LIE TO ME?

Did you mean IMPOSE YOUR INTOLERANT BELIEFS ON ME THROUGH FRAUD?

Did you mean FUCK ME OVER WHEN I’M AT MY MOST VULNERABLE?

Because those are the results you got.

Those are the results ANYONE can get when they Google for information about abortion services. It’s part of a new scam from those fraudulent “pregnancy crisis centers,” that lure in people seeking abortion services and then try to berate and brainwash them out of it.

Using search engine optimization (SEO) and search engine marketing (SEM), organizations that try to steer people away from abortions manipulate Google searches so that their phony pages pop up when unsuspecting women Google terms like “abortion” or “abortion clinic.” Their pages offer “free abortion consultations” and immediate appointments. What they get is a hard-sell meant to deter them from making their own choices.

And of course those fake pitches are loaded down with terms like “choice” and “options” to intentionally mislead people while they’re being denied those very choices and options. Their own Pregnancy Help News website includes a post saying “The more ‘pro-life’ we are in our marketing, the more we drive away those who need us.” So come off like an abortion clinic–and then POUNCE!

Google Inc. attempts to flag misleading search results, but the fake sites are still everywhere. In Pittsburgh, 30 to 40 percent of people who eventually did get an abortion say they were first steered to a fake pregnancy center.
Several cities like New York, Oakland, San Francisco, and Baltimore make the centers disclose that they don’t offer abortion services. The state of California has a similar law. But there are no restrictions in most places–and nine states actually subsidize the fake clinics! Stick with LPJL to keep informed about where your state stands–and don’t get run over by a search engine.

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